As I write this, I’m 37,500 feet above Iowa. It’s slightly cold in the cabin. I can’t hear a thing besides the jet engines. I (obviously) have Internet access, but it’s not yet ubiquitous enough for everyone to assume that I have it, so no one is bugging me. In many ways, this is the perfect way to write.

I miss writing. The sad truth is that it’s increasingly hard for me to find time for it anymore. Yes, I do a column for TechCrunch, and yes, I post rants here and there on ParisLemon. But it’s usually me rushing to get something up in the fleeting spare time that I have in between meetings. That’s why I enjoy long plane rides. Like this one. All kinds of time alone with my thoughts.

So I’ve been thinking…

Wouldn’t it be great to have a new outlet where I could just focus on writing? About anything. Just writing to write — without pressure or an agenda.

While I’m very much a creature of habit, oddly enough, one of my habits is blowing things up and starting over. I love clean slates. I hate baggage. It’s easy to get complacent and fall into a routine. In my experience, that can be poison for both creativity and thoughtfulness.

With those things in mind, I’ve been watching Svbtle with much interest. I love the simplicity with a focus on ideas and the writing experience itself. This is something I’ve been looking for. And so here I am.

To be clear, I’ll still be doing my Apple column for TechCrunch. And I’ll still be devoted to regular updates of ParisLemon. In fact, I aim to update that site more often with interesting links, quotes, images, etc — in a way that plays more to the strengths of Tumblr. For those who have been wondering why the hell I moved away from the standard reverse-chronological blog design over there, that’s the reason.

As for the title of this blog, it actually comes from this — a rather brilliant parody of myself if I do say so …myself. And I think it’s a good theme for what I’d like to write about: massively great things.

I’ve set up a specific Twitter feed if you’re interested in following posts that way. Or you can find the RSS link in the left side column. Welcome!


Now read this

Sent From My iPad

A couple weeks ago, I wrote a quick note signaling my intent to predominantly use my iPad as my main computer when I travel going forward. What started as a successful two-day experiment led to a long weekend away last week. That went... Continue →