When Apps Modify Behavior
Over the past couple of weeks, I’ve noticed an app blowing up in my social circle. It’s more of a controlled explosion, really — as far as I can tell, the app hasn’t even yet cracked the top 200 in its category in the App Store. But I think it might, because I think it’s tapping into something at the right time.
The app is called Frontback, it’s an offshoot app from another service called CheckThis. (To be clear, I’m not an investor in either of these, but I know a bunch of folks who are.) The idea is almost laughably straightforward: take a picture of what you’re looking at with the back camera of your phone, then take a photo of yourself with the front camera. The app then automatically stitches those two pictures together, one on top of the other.
From a product perspective, the app has three key things I look for: it’s clean, simple, and fast. The UI is clever. You look at it and...
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