When Apps Modify Behavior
Over the past couple of weeks, I’ve noticed an app blowing up in my social circle. It’s more of a controlled explosion, really — as far as I can tell, the app hasn’t even yet cracked the top 200 in its category in the App Store. But I think it might, because I think it’s tapping into something at the right time.
The app is called Frontback, it’s an offshoot app from another service called CheckThis. (To be clear, I’m not an investor in either of these, but...